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As you plan to bring a new product onto the market, 

• do you know how to identify the competitive price to gain you a market presence?
• or, as you plan to expand your product line, do you know where to focus your resources to get the best results?
• Perhaps you have started a new business and you feel uncomfortable as you try to understand how your market functions, or even if there is a market for you to work in.

Today's market is much like a fast-paced hockey game in which you are the 
goalkeeper on a team with two of your defenders serving major penalties during a fast break.  The available information is like slapshots that you need to identify and deal with rapidly while you are undermanned.

This is where IRIS Enterprises can help.

Many businesses group Market Analysis and Market Research together, usually in the hope that they will be able to analyze the information they obtain through research. Unfortunately, they don't ask the right questions to obtain the information they need to analyze.  For more about how IRIS Enterprises can assist you in Market Research, visit our  Market Research  page. 

Market Analysis is one of the steps to success in your business endeavors.  It is the way to assess, interpret, and analyze the information necessary for making timely and critical marketing decisions. Market Analysis provides timely insights on how to: 

• reduce your overall market vulnerability
• capitalize on your competition's market vulnerability
• take calculated risks in selected markets
• plan and refine advertising campaigns
• spot potential problems in time to take corrective action

You need to know what types of information are essential to that market and 
where you can obtain the information in the detail you need to succeed.  However, that is only the beginning, You need to "read behind the lines" of the information to identify the key factors for your marketplace.  You need to know what makes your market tick and how you can wind that watch. 

IRIS Enterprises is a consulting business for market research, Market Analysis, long-range planning, and their web applications (Webpage creation, process re-engineering, business planning, and market planning) in North America and Germany.  We can obtain and analyze information you need to stay ahead in a competitive marketplace – or to gain the competitive advantage.  We offer three levels of analysis to meet your needs: 

• raw and/or hard-to-obtain data
• data with limited commentary
• detailed market studies

We welcome your inquiries.

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