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Business Planning and Marketing Research

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As you plan your market strategies, 

• do you know how to identify what your customers like and dislike about your products?
• or, as you plan to expand your product line, do you need specific information to present to shareholders or potential investors?
• Perhaps you want to start a new business and you feel uncomfortable as you try to identify your potential customer base

Today's marketplace is often ruled by customer desires that change all too 
frequently. You need to stay aware of what your customers and potential customers desire. 

This is where IRIS Enterprises can help.

Many businesses group Market Analysis and Market Research together, usually in the hope that the "vacuum cleaner principle" (gather all the information you can) will provide enough information to allow for simple analysis based on volume of information and not content. Unfortunately, they get overwhelmed by the volume of data found and cannot separate valuable information from useless information.

A businesses will only seek that information which supports a position selected 
without accepting information which does not support the position. 

Either of these two approaches can be catastrophic for a business. 

For more about what IRIS Enterprisescan do for you in Market Analysis, visit our  Market Analysis page. 

Market Research is one of the steps to success in your business endeavors.  It is the way to focus the information you need to the market you are in or want to enter. A business needs to sell people what they want. The main focus of all Market Research is to identify what people want and how you can provide it for them. 

Successful businesses know their products, their market, the customer base, and the customers' perceptions of the product. Many entrepreneurs begin a business without this knowledge and founder when their products or innovations do not sell.

Market Research can provide decision makers with impartial information on

• customer likes and dislikes
• customer perceptions of your products and those of your competition
• unfulfilled customer needs
• market potential for new products

Market Research is only one part of the business equation. When you know your customers, then you can begin to look at conducting business in their marketplace. 

IRIS Enterprises is a consulting business for market research, market analysis, long-range planning, and their applications (Webpage creation, process re-engineering, business planning, and market planning) in North America and Germany. We can obtain and analyze information you need to stay ahead in a competitive marketplace – or to gain the competitive advantage.  We can 

• design focused questionnaires and surveys
• assess market potential based on questionnaires and surveys
• identify new or emerging markets for your products

We welcome your inquiries.

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