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Business Planning and Marketing Research

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Services provided by IRIS Enterprises include: 

• Market Analysis:  Obtaining and analyzing the information you need to stay ahead in a  competitive marketplace. 

Traditional business analysis techniques (financial forecasting, cost-benefit studies, P&L reports, etc.) are often no longer sufficient to provide the strategic market assessments businesses need to capitalize on opportunities or avoid sudden technological changes. Do you feel comfortable with the assessments of your market environment that you are seeing?

• Market Research:  Focusing the research to your market and your information requirements to obtain assessments you can use. 

In today's marketplace, customer loyalty is almost a thing of the past. If you don't stay on top of what your customers desire, you may not find out until too late that they have taken their business elsewhere. Do you know what your customers and potential customers desire? 

• Competitive Intelligence (also known as business intelligence): Taking an impartial look at your competition and the playing field you compete on. 

In most industries the competition is different from ten years ago and it will be different  ten years from now. If you assume your competitors will not change their market strategies, you are walking on thin ice. Do you have a process to ensure you will still be in your market in ten years?

• Long-Range Planning:   Assisting in formulating new long-range (or strategic) plans or identifying changes in existing plans. 

It used to be that it was easy to predict future conditions in your market environment.  The relentless pace of change, the globalization of markets, and technological improvements have complicated predicting the market environment. Do you have plans that you can use as the market environment changes? 

• Information Application:  Applying the above processes in a logical manner to enable you to make important business and marketing decisions and in reaching the goals you set. 

The combination of knowing your market, your products, and your goals gives you a plan you can work with. A plan on paper is only good when put into action. The pace of changes in technology can make your plan look years out of date. Do you know how to maximize your impact in executing your plan? 

These services can be applied individually or as a total package in the business you desire to conduct or are conducting. 

IRIS Enterprises has served clients in the United States and Europe in the following industries: agriculture, alcoholic beverages, church and religious activities, communications, environment, food production, music, organic foods, product import/export, and tourism. 

We welcome your inquiries.