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As knowledge becomes more and more important to the creation of wealth, companies have become more and more managers and employers of that knowledge than processors. As the fight heats up to find, produce, manage, and exploit knowledge and technical know-how, many businesses seek more information on plans, products, strategies, and intentions of their competitors. 

In most industries, there are different competitors from 10 years ago – some have been acquired, others are new. It is also logical to assume that the competitive environment 10 years from now will be different from today' s environment. One of the greatest dangers is to assume there will be no change.  The rapid emergence of many new players in your marketplace have shown us what can happen – virtually overnight. 

One key problem with trying to anticipate changes in the competitive environment is looking at the future through a set of narrowly focused eyes.  The future is important. We will have to live there – not in the past.  The rules of the marketplace have changed and so must we change how we apply the research, assessments and planning we have conducted and developed. 

In the "old order" of business, somewhat like checkers, you would make a move and then the competition reacts. In today's marketplace, this move-countermove approach has virtually disappeared. Not just your prime competitor, but several competitors may surprise you with new moves that preempt your long-term plans plans or next week's new product announcement. 

You need to view the marketplace with an eye to using new technologies and new methodologies that will provide you with a complete strategy that minimizes surprises and allows you to know your market and your competitions' intentions. 

This is where IRIS Enterprises can help you in several areas of applying your research, analysis, planning, and competitive review through 

• conducting a re-engineering review of your organization, 
• conceptualizing or tightening up your business plan, 
• assisting in getting your  sales and marketing plan into a reality, or 
• assisting in using the world wide web as part of your advertising and marketing plans.

We welcome your inquiries.

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